“Green” is a growing consumer trend internationally and Builders as a leading retailer in South Africa, is taking the initiative of offering consumer environmental alternative products.  WHAT IS ECO-WISE? Eco-wise is our branded environmental program, which is designed to inform and assist our consumers to shop responsibly, and thereby making a valuable contribution towards sustaining our planets resources.   WHY ECO-WISE Builders Warehouse and Builders Express recognizes its important place in the value chain, and therefore our buyers search for greener alternative product as apart of our range offering to our customers.  We also work closely with suppliers of “green” goods to co-brand with their products, and to communicate the “eco-facts’ of why the product is green and better for the consumer.  An example of an Eco-Fact – “Save up to 50% or more on your heating costs with Econo Heat wall panel heater, which runs on the electricity of just four light bulbs. We make you aware of the “greener alternative” products on shelf, through point of sale, on packaging, as well as on our adverts.  We have started introducing “awareness posters” in store, to inform consumers of industry environmental logo’s, as well as placing our “Eco-wise’ logo on the product as to make it easier for our consumers to identify the “greener alternative” products at time of purchase.